E-topmatch

Responsibilities:

-          Build direct media relationships with leading newspaper and magazines esp. Lifestyle and Health & Beauty publication to create editorial content relating to the promotion of our Store and Own Label

-          Develop online communication strategy with agency to have proactive seeding and defend Crisis negative online impact

-          Internal coordination

-          Planning and organize press related function/activities

-          Work closely with hotline team and senior management on press releases relating to Incident and Crisis Management

-          Compile communications tools, including writing, translation and production supervision

-          Generate report to Group P.R. on monthly plan and result

-          Plan and develop the regular in-house staff publication and work with CRM to provide content to the internal portal

Requirements:

-          A minimum of 5-6 years in PR or related experience with a proven record in PR and event planning and  execution and dealing with lifestyle media, preferably gained from Media/PR Agency/In house PR.

-          University/college degree in communication or other discipline.

-          Ability to communicate effectively, both orally and in writing.

-          Good knowledge and substantial experience in dealing with press, lifestyle is a plus

-          Ability to work independently and under pressure

-          Winning PR/feature writing skills in Chinese

-          Good command of written and spoken English